How to Make A Pink Eyeshadow Look Wearable

Pink eyeshadow has always intimidated me.  I assumed that it would make me look sick, tired or like I have sore eyes.


I thought pink eyeshadow looks were for makeup artists like Katie Jane Hughes – people who can make anything and everything look good.


Through some trial and error, I’ve figured out how to make a pink eyeshadow look wearable: it’s all about the shade selection, some application tips and a little sprinkling of courage.

shade Selection: how to pick your pinks

consider the whole spectrum of pink tones

Pink comes in a whole array of tones: muted mauves, dusky pinks, berry-blush shades, rose gold, peachy pinks, bubblegum pink and even pink-toned highlighters.  


There’s a pink (or 5) for everyone, try a few different shades to see what you feel best in – don’t be put off if you don’t like the first pink shade you try on!


There are some beautiful palettes that are full of a mix of pink toned eyeshadows if you’d like to leave the shade selection to the experts.  

I’d recommend looking at the Róen 11:11, the Charlotte Tilbury Instant Eye Palette – Pillow Talk, the Anastasia Beverly Hills ‘Modern Renaissance’ and Charlotte Tilbury Eyes To Mesmerise in the shade ‘Rose Gold’.

consider your undertones

What blushes look best on your skin? If you have warm, yellow undertones a cool, blue pink shade will contrast more with your skin and make more of a statement. If you’re aiming for a softer look, try to match the undertones of the pink shades to your skin undertones.


Before investing in eyeshadow palettes, try using your blush on your eyes to see what tones you like best.  


I used the Hourglass Ambient Lighting Blushes to create this pink eyeshadow look – get creative and don’t be scared to use products you already have in different ways than what they’re marketed for!  Set your inner artist free!

application: tips and techniques to try

soft + gentle

– Lay down some of your translucent face powder over your entire lid. This will remove any tackiness, so your shadow will apply softer and blend smoother.


– Pick a pink that’s the same undertone as your skin.  This will blend out nicely, fading into your skin more effortlessly than a tone that contrasts more with your undertone. 


– Add colour slowly, using a light touch and a fluffy blending brush. Aim to add and build colour softly and gradually – this way you’ll stay in control of the look, it’s easier to add pigment than trying to remove.



– To soften and fade out your blending even more, go back over the edge of your blend with your face powder.

ground the look

– Start the look by applying your bronzer in the crease and on the lower lash line, this will give your look more depth and definition.


– Apply your pink eyeshadow shades to the mobile eyelid only.  Skip applying pink shadow to the lower lash line, as this can sometimes give your eyes a sore. tired appearance.


– Add some smudged-out eyeliner along the base of the lashes to help ground the look, give even more depth and make it look a bit more chic.  A brown eyeliner will have a softer appearance than a black, but go for a black if you’re feeling bold!

get artsy

– Pick a few different tones of pink and let your creativity go wild.


– Try a cool pink on the lid, with a peachier pink in the crease.


– Add a shot of shimmer to the centre of the eye over your pink shadow for a sparkly halo eye.


– Go minimal with a bare lid and a pink inner corner.

make it monochromatic

– use the same shades for your eyes, cheeks and lips (like I’ve done for this look using the Hourglass Ambient Lighting Blushes)


– Monochromatic makeup looks have an effortless vibe, no one feature overpowers or competes with the others.


– Choosing to use the same tones across all features makes the whole look feel intentional and chic.

I hope this encourages you to feel more confident that you can make a pink eyeshadow look wearable!  


Let me know your favourite shades, techniques and products for your pink-toned looks!


I’d love to see your pink makeup looks, make sure to tag me on instagram:

@Stephanie_Swan_ and use the #EmpowerEmboldenElevate 

so I can share your artistry! 

Steph, x

Leave a comment

  1. 5.31.20
    wildsmithmek said:

    These pictures are stunning!! I love the tips too! I’m not really an eyeshadow wearer because I find it quite difficult but these tips have really helped! Thank you!

    lots of love,